The Mobile Shop
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"HOT SUMMER, HOTTER PROMOS" in white font against a red module, with a blue background containing a yellow sun and red chair.
"HOT SUMMER, HOTTER PROMOS" in white font against a red module, with a blue background containing a yellow sun and red chair.
"HOT SUMMER, HOTTER PROMOS" in white font against a red module, with a blue background containing a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
Extra
75,000
on new phone activations & upgrades with a Rogers 5G+ Ultimate Plan**
View offers
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
Extra
75,000
on new phone activations & upgrades with a Rogers 5G+ Ultimate Plan**
View offers
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT
LET OUR MOBILISTS HELP YOU FIND YOUR BEST DEAL - BOOK AN INSTORE APPOINTMENT

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iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.
iPhone 17e official logo with Apple icon above "Feature stacked, value packed" in black font with a pink iPhone 17e underneath.

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Redeem points to save on a new phone

Lower the price of any new phone by redeeming PC Optimum points in-store. Learn more
PC Optimum

The Mobile Shop difference

Learn about us
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Ultimate rewards

Enjoy exclusive offers for PC Optimum members

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More choice

Pick from a variety of phones and plans, internet, and TV from the leading providers

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One-stop shop

Located in your grocery store with 200+ locations

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Expert advice

Best-in-class experts to help you find the best deal for you

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Contact us

Live chat with a Mobilist
Our live Mobilist team is available to answer your questions from 10am – 9pm EST, 7 days a week.
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Three Mobilists laughing
Three Mobilists laughing
Find The Mobile Shop nearest you
Come visit us in store to easily compare phones and plans to find the best one for you.
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Two Mobilists looking at monitor
Two Mobilists looking at monitor
Find a store
Legal Details

**Get a one time bonus of 75,000 PC Optimum™ points on new phone activations or upgrades on a 2 year Rogers 5G+ Ultimate Plan, on top of other in market offers. Device handing fees may apply. Subject to credit approval. A down payment may be required based on our evaluation of your credit. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9